Case Study: Circular Materials improves recycling content access and user experience with Forge and Smith

Circular Materials boosts organic search traffic 132% with Forge and Smith

Circular Materials, an extended producer responsibility organization, needed to redesign their website to improve its aesthetic, user experience, and to better communicate with their diverse audiences across different regions. Their challenge, presented to vendor Forge and Smith, involved reorganizing a vast amount of content, implementing geolocation and bilingual functions, and creating a user-friendly site on a tight turnaround.

Forge and Smith solved this by building a custom WordPress site focused on strong information architecture and content discovery. The solution included automatic location detection, a secure stakeholder portal, and was built using their Refoundry site builder plugin. The results included a 132% increase in organic search traffic and an average of 116 pages viewed per session, significantly improving user engagement.

Circular Materials