Case Study: Centre for Brain Health improves content discovery and donation pathways with Forge and Smith

Centre for Brain Health improves site navigation with Forge and Smith

The Centre for Brain Health, an organization uniting neuroscience research and patient care, needed to significantly reorganize its website to make vast amounts of content easily discoverable for its diverse audiences. They engaged the vendor Forge and Smith for a custom WordPress solution that included user experience and web design to address challenges in content management, faculty filtering, and donation pathways.

Forge and Smith implemented a fully responsive WordPress website with a logical information architecture and a robust search function. The redesign established clear content relationships and created a more engaging visual experience. The solution successfully provided distinct paths for patients and donors, and the new faculty pages prominently featured research areas and contact information. As a result, the project achieved a 47% increase in pageviews and a 146% rise in organic search traffic.

Centre for Brain Health