Case Study: Centre for Advancing Health Outcomes improves UX, SEO, and content management with Forge and Smith

Centre for Advancing Health Outcomes boosts organic search traffic 26% with Forge and Smith

The Centre for Advancing Health Outcomes, a group of health outcomes researchers, needed to improve their website's cluttered aesthetic and poor user experience to better showcase their work. They engaged the vendor Forge and Smith for a Custom WordPress solution to rebuild the site with a focus on user experience design and improved site architecture.

Forge and Smith implemented a fully responsive WordPress CMS website with a cleaner design and more logical information architecture. The solution made it easier for the team to manage content and significantly improved engagement, resulting in a 26% increase in organic search traffic and an average session duration of 21 minutes post-launch.

Centre for Advancing Health Outcomes