Case Study: Canadian Centre for Policy Alternatives boosts engagement and search traffic with Forge and Smith

Canadian Centre for Policy Alternatives boosts organic search traffic 146% with Forge and Smith

The Canadian Centre for Policy Alternatives (CCPA) needed to modernize their website to improve its user experience, mobile responsiveness, and accessibility. Their goal was to better engage visitors and convert them into donors. They partnered with Forge and Smith for a custom WordPress redesign that focused on information architecture and a new visual style.

Forge and Smith implemented a complex system of taxonomies and query blocks to automate content display, built on their Refoundry tool for easy management. The solution significantly improved site navigation and engagement. The results included a 146% increase in organic search traffic and 189 engaged sessions, successfully driving growth for the organization.

Canadian Centre for Policy Alternatives (ccpa)