Case Study: Botanica boosts organic traffic and conversions with Forge and Smith

Botanica boosts organic search traffic 56% with Forge and Smith

Botanica, a Vancouver-based nutrition and wellness brand, needed to improve its website's user experience and SEO performance. Their challenge was to reorganize complex site architecture and better integrate content to build trust and drive conversions. They engaged the web design vendor Forge and Smith for a custom WordPress solution that included user experience design and SEO consulting.

Forge and Smith implemented a fully responsive WordPress site with a clean, visual design that highlighted Botanica's products and brand story. The solution featured improved navigation, intuitive search, and integrated educational content. The results were significant, including a 56% increase in organic search traffic, a 101% rise in conversion rate, and 115% more mobile traffic.

Botanica