Case Study: Bluewater Adventures boosts visibility and conversions with Forge and Smith’s custom WordPress web design

Bluewater Adventures boosts organic search traffic 25% with Forge and Smith

Bluewater Adventures, a long-standing provider of custom ecotourism trips, needed to update its outdated website to improve brand storytelling, site navigation, and conversion rates. They partnered with the vendor Forge and Smith for a comprehensive solution that included Custom WordPress development, User Experience Design, and Web Design to address these challenges.

Forge and Smith delivered a visually stunning, fully responsive WordPress website featuring a deeper color palette, updated typography, and large parallax imagery to showcase the customer's photography. The solution improved site architecture and added new content areas for deeper storytelling. The results were significant, with the new site driving a 25% increase in organic search traffic and achieving a 69% conversion rate.

Bluewater Adventures