Case Study: Blenz improves website engagement and usability with Forge and Smith

Blenz boosts engaged sessions 22% with Forge and Smith

Blenz, a Canadian coffee chain, needed to improve its website's overall aesthetic, user experience, and mobile navigation to better drive conversions and support its rebrand. They partnered with the vendor Forge and Smith, who employed services including custom WordPress development, user experience design, and web design to address these challenges.

Forge and Smith delivered a fully responsive WordPress website focused on usability, featuring a new menu system, a store locator, and a redesigned franchisee portal. The solution successfully made the site more engaging, resulting in a 22% increase in engaged sessions and 103 pageviews. The project also expanded the franchisee area and built on SEO foundations to drive future growth.

Blenz