Case Study: Binnie improves storytelling, navigation, and recruitment with Forge and Smith’s custom WordPress redesign

Binnie boosts organic search traffic 39% with Forge and Smith

Binnie, a provider of civil engineering and surveying services, required a website redesign to improve its aesthetic, user experience, and recruitment efforts. They partnered with Forge and Smith for a custom WordPress solution that included user experience and web design to address these challenges.

Forge and Smith implemented a new design with a focus on modern typography, fresh imagery, and improved content to better tell the company's story. The solution was fully responsive and resulted in significant improvements, including a 39% increase in organic search traffic and mobile traffic now accounting for 67% of all pageviews.

Binnie