Case Study: BCIT Student Association improves usability and SEO with Forge and Smith

BCIT Student Association boosts organic search traffic 34% with Forge and Smith

The BCIT Student Association (BCITSA) faced challenges with an outdated and difficult-to-update website that hindered timely communications about events and announcements. They partnered with Forge and Smith for a custom WordPress solution to improve usability, engagement, and to give their internal team greater long-term control over the site.

Forge and Smith modernized the site's design with authentic photography and a refreshed UI, built on their Refoundry visual site builder for easy content management. The solution significantly improved the site's performance, resulting in a 34% increase in organic search traffic and a 47% rise in pageviews, while making the site mobile-responsive and easier for students to navigate.

BCIT Student Association