Case Study: BC Dairy improves navigation and SEO with Forge and Smith

BC Dairy boosts conversion by 7,384% with Forge and Smith

BC Dairy, a not-for-profit association representing British Columbia’s dairy farmers, faced a website with disorganized content and poor navigation that made it difficult for their diverse audiences to find information. They engaged the vendor Forge and Smith to undertake a custom WordPress redesign project to improve content discovery, align with a new brand, and build specific functionalities like a farm tour locator.

Forge and Smith implemented a solution that included serious content strategy and a fresh, audience-focused design. The new site features a tiered main menu, a strong footer, and audience-specific pathways with targeted content. The project successfully improved user navigation and organic SEO, and created a fully responsive WordPress CMS website, making information far more accessible for the public, health professionals, and educators.

BC Dairy