Case Study: BC Burn Fund boosts donations and engagement with Forge and Smith

BC Burn Fund boosts organic search traffic 67% with Forge and Smith

The BC Burn Fund, a non-profit supporting burn survivors, faced the challenge of an outdated website that failed to properly represent their programs or appeal to donors. They engaged the vendor Forge and Smith for a comprehensive solution involving brand strategy, user experience design, and a custom WordPress build to improve their online reach and drive conversions.

Forge and Smith delivered a fully responsive website with a reorganized architecture and new brand guidelines, emphasizing branded storytelling and clear calls-to-action. The results were significant, including a 67% increase in organic search traffic, 128 engaged sessions, and 17 donations directly attributable to the new site.

BC Burn Fund