Case Study: BC Alliance for Healthy Living improves site usability and search visibility with Forge and Smith

BC Alliance for Healthy Living boosts organic search traffic with Forge and Smith

The BC Alliance for Healthy Living, a group focused on improving health in British Columbia, needed to overhaul its outdated website. Their challenge was to improve the site's aesthetic, user experience, and architecture to make a large volume of educational content more accessible and engaging. Forge and Smith was hired to implement a custom WordPress solution to address these issues.

Forge and Smith redesigned the website with a focus on improved information architecture and a refreshed UI that incorporated the client's branding. The solution was built on their low-code Refoundry site builder for flexibility. The vendor's work resulted in a more playful and user-friendly site, which achieved a 146% increase in organic search traffic for the BC Alliance for Healthy Living.

BC Alliance for Healthy Living