Case Study: Backpack Buddies boosts donations and organic traffic with Forge and Smith's custom WordPress website

Backpack Buddies boosts organic search traffic 109% with Forge and Smith

Backpack Buddies, a Vancouver-based not-for-profit fighting childhood hunger, needed a new website to better communicate its mission and engage donors. Their previous site was not effectively supporting their cause. They partnered with Forge and Smith for a comprehensive redesign, which utilized a Custom WordPress solution built on the vendor's own Refoundry site builder plugin.

Forge and Smith created a responsive, donor-friendly website with a bright, hopeful design that integrated authentic stories and imagery. The new site was easier for the Backpack Buddies team to manage and was built with SEO foundations. The results were significant, including a 109% increase in organic search traffic and 168 donations directly attributed to the new site.

Backpack Buddies