Case Study: Axis Insurance improves site discovery and conversions with Forge and Smith’s custom WordPress redesign

Axis Insurance boosts organic search traffic 347% with Forge and Smith

Axis Insurance, a provider of bespoke insurance solutions, faced the challenge of an outdated website that failed to effectively tell their story or facilitate content discovery. To address this, they partnered with Forge and Smith for a custom WordPress redesign and user experience design project aimed at improving site architecture and supporting a larger brand refresh.

Forge and Smith implemented a new website with an emphasis on deeper storytelling and improved user pathways to connect visitors with specialized brokers. The solution was built on their Refoundry site builder for ease of content management. The results were significant, including a 347% increase in organic search traffic and 379 engaged sessions, successfully driving growth and conversion.

Axis Insurance