Case Study: Arrow Slocan Tourism improves visitor engagement with Forge and Smith web design

Arrow Slocan Tourism Association boosts engagement with Forge and Smith

Arrow Slocan Tourism Association, the official destination marketing organization for its region, needed to overhaul its website to align with a new rebrand and improve access to information for potential visitors. Their challenge was a site structure that required too many clicks to find key details about local attractions and businesses. They partnered with Forge and Smith for a custom WordPress solution that included user experience design and an events calendar to drive engagement and traffic.

Forge and Smith implemented a fully responsive WordPress website built on their visual site builder tool, Refoundry. The solution featured a redesigned site structure, an automated local business loop, interactive maps, and a new events calendar. The result is a bold visual experience that makes it easy for users to find information, enticing them to visit the area. The new site is also easy for the Arrow Slocan team to manage and expand, supporting future growth.

Arrow Slocan Tourism Association