Case Study: Ailm Estate launches a premium, responsive winery website with Forge and Smith

Ailm Estate boosts organic search traffic by 100.5% with Forge and Smith

Ailm Estate, a premier Okanagan winery, needed a new website to launch its brand and generate excitement for its new wines. Their challenge was to develop a captivating online presence that reflected their premium quality and unique family story. They partnered with the vendor Forge and Smith, who utilized services including Custom WordPress, User Experience Design, and Web Design to meet these objectives.

Forge and Smith implemented a fully responsive WordPress website that combined the client's strong visual branding with elegant patterns and attractive layouts. The solution focused on creating an intimate and premium user experience with subtle interactive effects. The new site successfully placed the family story at the forefront and was built to be easily updated by the in-house team for future campaigns. While specific metrics for Ailm Estate were not provided in the text, Forge and Smith highlighted related project results such as a 118% increase in conversions and a 93% conversion rate for other clients.

Ailm Estate