Case Study: Able & Howe improves brand storytelling and website performance with Forge and Smith

Able & Howe boosts organic search growth with Forge and Smith

The customer, Able & Howe, a provider of in-source marketing services, needed to align its online presence with a major company rebrand. Their challenge was to improve site architecture, convey their unique approach through storytelling, and ultimately drive conversions. They partnered with the vendor Forge and Smith for a custom WordPress web design and user experience project.

Forge and Smith executed a complete redesign, creating a new look with gradients and textured backgrounds for a more welcoming tone. The solution included new content areas focused on the customer's approach and services, along with creative components like expandable blocks. The new website provided a clearer user experience to convey the company's purpose and support lead generation.

Able & Howe