Case Study: Amazon Prime Video achieves Europe-wide buzz with Forever Beta

Amazon Prime Video launches Clarkson’s Farm across Europe with Forever Beta, becoming Amazon’s most watched content

The customer, Amazon Prime Video, faced the challenge of generating significant buzz in the Nordics for the launch of Jeremy Clarkson's new show, "Clarkson's Farm." The vendor, Forever Beta, was tasked with creating a high-impact promotional campaign to cut through the noise for this polarizing figure.

Forever Beta's solution was a provocative out-of-home campaign that placed billboards across Stockholm humorously calling Clarkson a "F***er" (clarifying it meant farmer). This initial tactical activation was so successful that it was expanded into a multi-channel campaign across Europe. The results were staggering; the campaign earned a prime spot on Amazon's landing page and the show became the most-watched content in Amazon’s history.

Amazon Prime Video