Case Study: The Charles E. Kubly Foundation improves website engagement with Foresite Group

Charles E. Kubly Foundation cuts bounce rate from 74.27% to 65.52% with Foresite Group

The Charles E. Kubly Foundation, which works to better the lives of those affected by depression, required a website update. They engaged the Foresite Group to make their site more visual, easier to understand, and responsive, with a specific goal of featuring their annual Beyond the Blues event more prominently.

Foresite Group redesigned the website to immediately convey the foundation's mission and highlight the event. The solution successfully decreased the bounce rate from 74.27% to 65.52% and increased the average session duration from 1 minute 19 seconds to 1 minute 31 seconds, indicating visitors could find information more efficiently.

Charles E. Kubly Foundation