Case Study: PBS doubles engaged users with ForeSee cxMeasure for Web

PBS Uses Foresee cxMeasure for Web to Evaluate Digital Strategy and Double the Number of Engaged Users

PBS, the nonprofit public media organization behind PBS.org, needed to better understand whether its digital strategy was truly increasing engagement among its most valuable users. Using ForeSee cxMeasure for Web, the team evaluated a shift toward more video content and wanted to determine if that approach would improve satisfaction, future behavior, and return on investment across its large network of program sites.

ForeSee helped PBS measure satisfaction and engagement, revealing that video boosted engagement and encouraged users to return, recommend the site, and donate to local stations. At the same time, ForeSee showed that putting video at the top of search results was actually lowering satisfaction, leading PBS to rebalance its search experience. The result was a doubling of engaged users, a 66% increase in video views, a 13% increase in average monthly visits, a 7% increase in unique visitors, and a 50% increase in sponsorship revenue potential.

PBS

Amy Sample

Senior Director