Case Study: myHermes achieves higher review volume, lower CPC, and better conversion with ForeSee Ratings & Reviews

myHermes Increases Review Volume, Lowers CPC, and Improves Conversion with ForeSee Ratings & Reviews

myHermes, a leading UK online delivery service, needed to improve the volume and quality of its online reviews to boost visibility, customer confidence, and SEO/SEM performance. The company was using another ratings and reviews vendor, but evaluated ForeSee when its contract came up for renewal and chose ForeSee Ratings & Reviews as part of its customer experience program.

ForeSee implemented its Ratings & Reviews solution with minimal effort, allowing myHermes to gather reviews through its existing survey process. As a result, review volume increased 10x from 5,000 to 50,000, star ratings rose from 3.4 to 4.1, CPC dropped by 15%, and conversion rates increased by 36% after myHermes began using the higher ratings in paid search ads.

myHermes

Joanne Morley

Head of Marketing