Case Study: ABC Television improves mobile app engagement with ForeSee

Measuring Consumer Perceptions, Not Just Downloads, to Improve the ABC Mobile App Experience

ABC Television wanted to better understand who was using its ABC iPad app and how the mobile experience affected engagement, beyond basic download and stream counts. To get reliable viewer demographics and feedback, ABC Television turned to ForeSee and its cxMeasure for Mobile solution.

ForeSee implemented in-app feedback collection and a usability audit review, gathering survey data during the viewing experience without disrupting users. ForeSee’s analysis identified key audience segments, including many first-time viewers, and highlighted content and usability improvements such as series overviews and episode descriptions. The insights helped ABC Television support advertising sales and management decisions with reliable demographic data, while also guiding app enhancements to improve retention and discovery.

ABC Television