Case Study: L'Oréal Paris achieves a more engaging web experience with ForeSee

Loreal Paris - Customer Case Study

L’Oréal Paris, the global beauty brand behind lorealparisusa.com, wanted its website to better connect with consumers, support personalization, and make its consultation tools easier to find. Before rebuilding the site, the company worked with ForeSee to measure the web experience and identify the biggest pain points in navigation, browsing, and search.

Using ForeSee insights, L’Oréal Paris simplified site navigation, improved product browsing and search, and streamlined sign-up and consultation access. The results included a 20% increase in online customer satisfaction, nearly 10% improvement in navigation satisfaction, a 20% rise in time on site, and a 75% increase in opt-in registrations, while repeat visits and onsite consultation use also climbed sharply.

Loreal Paris

Annamarie Bermundo

Assistant VP of Digital and CRM Platforms