Case Study: Life Fitness improves online customer experience and drives sales with ForeSee

ForeSee Helps Life Fitness Check the Pulse of Online Customers

Life Fitness, a fitness equipment company with a multi-part web presence, was redesigning its website to improve the customer experience and better align its online touchpoints. As a relative newcomer to web analytics, it needed a clearer understanding of customer needs, site issues, and how visitors interacted with its B2C, B2B, and commercial parts sites, so it turned to ForeSee and its customer insight and feedback tools.

ForeSee implemented browse measurement and ForeSee Feedback to capture real-time voice-of-customer insights during the site launch. The solution quickly uncovered pricing visibility problems for Canadian visitors and 404 errors, enabling fast fixes, and it also helped Life Fitness recover two sales worth $10,000. In addition, the feedback data revealed unmet demand for products and parts, helping ForeSee support ongoing site improvements and better prioritization of inventory and customer experience enhancements.

Life Fitness

Erica Doyle

Digital Analytics Specialist, Life Fitness