Case Study: Allrecipes improves customer experience insights with ForeSee

ForeSee Helps Allrecipes Cook Up Great Customer Experiences

Allrecipes, the world’s largest digital food brand, wanted a more objective and comprehensive way to understand customer experience across its many websites, apps, devices, and audience segments. The company was especially struggling to reach less vocal users like millennials and mobile visitors, while also needing a credible benchmark for comparing its experience against leading brands. Allrecipes turned to ForeSee and its customer experience analytics solution to get deeper insight into what drives satisfaction and future behavior.

ForeSee implemented ongoing customer experience measurement, including Satisfaction Insight Reviews and access to the ForeSee Analytics Portal, giving Allrecipes actionable data by segment, device, and platform. The results helped validate internal priorities, improve alignment across teams, and guide smarter investment in brand and product changes. ForeSee also provided continuous benchmarking against competitors and industry leaders, helping Allrecipes measure progress over time and confidently improve the experience for its community.

Allrecipes

Esmee Williams

Vice President, Brand Strategy