Case Study: Fathead achieves continuous website and conversion improvement with ForeSee customer experience analytics

Fathead - Customer Case Study

Fathead, the leader in licensed sports and entertainment wall graphics, wanted a better way to serve customers and improve its website and mobile experience while staying aligned with business goals. Using ForeSee customer experience analytics, the team sought clearer insights than basic behavioral data could provide, so they could prioritize the most important issues and opportunities.

ForeSee helped Fathead identify patterns in satisfaction data, validate that TV ads were reaching women and moms, and reveal that email visitors were three times more likely to convert than TV-driven traffic. As a result, Fathead increased focus on email sign-ups and made ongoing site improvements through regular biweekly, weekly, and monthly reviews, using ForeSee to track satisfaction, conversion, and brand impact over time.

Fathead

Joanna Cline

CMO, Fathead