Case Study: American Society of Association Executives improves member satisfaction and growth with ForeSee

CX Prioritization Helps ASAE Improve Member Satisfaction and Growth

The American Society of Association Executives (ASAE) needed to relaunch its website while sorting through competing internal priorities and limited insight into what members actually wanted. ASAE turned to ForeSee and its Voice of the Customer approach to build a more data-driven web strategy, improve the member experience, and better measure satisfaction on a key customer channel.

ForeSee helped ASAE establish a pre-relaunch satisfaction baseline, benchmark performance, and prioritize improvements using its model and VOC insights. The new approach led to a clearer site taxonomy and content strategy, gave ASAE confidence in its digital investments, and helped improve KPIs, including a 16% increase in first-time visitors’ likelihood to join or renew.

American Society of Association Executives

Robb Lee

Chief Marketing and Communications Officer