Case Study: Royal Canadian Mint achieves 22% online sales growth with ForeSee

A Customer-Centric Redesign Gets The Royal Canadian Mint in The Money

The Royal Canadian Mint needed to improve a Flash-heavy website that was underperforming and making it difficult to understand visitor satisfaction problems. Using ForeSee and its voice-of-customer insights, the Mint was able to identify usability issues, prioritize website fixes, and build a strong business case for a redesign and new e-commerce platform.

ForeSee helped the Royal Canadian Mint focus on product browsing, navigation, and search, resulting in a redesigned site with better usability and a prominent on-site search feature. After launch, website satisfaction rose from the mid- to high-50s to 72, and sales increased 14% during the period, helping drive a 22% year-over-year revenue increase.

Royal Canadian Mint

Robb Collins

Senior Manager, E-Commerce Operations