Case Study: Team Barrow achieves a unified national defence vision with Forepoint

Team Barrow launches Barrow Rising with Forepoint and £220m backing

Team Barrow, a partnership between BAE Systems, Westmorland and Furness Council, and the UK government, faced the challenge of uniting a fragmented vision for the town of Barrow-in-Furness, overcoming perception barriers, and building momentum for its regeneration. Forepoint partnered with them to develop a strategic narrative and identity to address these issues.

Forepoint created the Barrow Rising movement, a unifying idea that aligned all stakeholders. They provided strategic clarity and launched a website and targeted campaigns, which built a credible platform to engage the community and attract global investment, successfully transforming the town's identity into one of national importance.

Team Barrow