Case Study: Nuclear Decommissioning Authority builds trust and cultural change with Forepoint

Nuclear Decommissioning Authority boosts trust and engagement with Forepoint

The Nuclear Decommissioning Authority (NDA) faced challenges due to its evolving group structure, including brand complexity across its subsidiary companies, diverse stakeholder needs, and a need for cultural alignment. The NDA partnered with the brand and communications consultancy Forepoint to address these issues and build the trust required for its critical decommissioning mission.

Forepoint implemented a comprehensive program involving rebrands and repositioning to create a coherent yet flexible multi-brand environment. Their work included creative campaigns to boost awareness and talent attraction, as well as inclusivity and behavior-led initiatives to drive cultural change. As a result, Forepoint helped unify the NDA group, strengthen community relationships, and embed a better way of working, with the NDA's Head of Corporate Communications praising the uniquely collaborative partnership.

Nuclear Decommissioning Authority