Case Study: Klepierre achieves omnichannel marketing ROI tracking with ForePaaS

Laser Sharp Marketing Management For Shopping Malls

Klepierre, the European leader in shopping malls, needed a better way to measure the ROI of its marketing investments across physical, digital, and internal channels. With campaigns and KPIs spread across 16 European countries and multiple service providers, the company struggled with fragmented data, manual reprocessing, and slow reporting.

ForePaaS provided a platform to simplify data management and build customized analytics applications for Klepierre, from collecting 21 data sources to delivering segmented dashboards for different user profiles. The solution was delivered in just 8 weeks, first tested across 5 malls and then rolled out to 106 shopping centers, helping teams quickly correlate media spend with web and physical traffic, as well as event impact on turnover.

Klepierre

Elise Masurel

Head of Marketing, Digital & Innovation