Case Study: Hurom achieves +139% Q4 Amazon growth with FordeBaker

Hurom grows Q4 sales 139% with FordeBaker

Hurom, a premium home and kitchen appliance brand, faced challenges in achieving visibility and growth on Amazon due to its higher pricing and promotional constraints. They transitioned from freelancers to partner with the Amazon agency FordeBaker to develop a more sophisticated advertising strategy and justify their investment with a clear return.

FordeBaker implemented a comprehensive strategy that included a deep analysis of historical data, a complete campaign restructure, and ongoing optimizations like strategic negative targeting and bid adjustments. This data-driven approach delivered exceptional results for Hurom, including a +139% year-over-year sales growth in Q4 and a +188.22% increase in ad-driven revenue, significantly improving their advertising efficiency.

Hurom