Case Study: Fluidra achieves 68% higher portfolio coverage with ForceManager

Fluidra - Customer Case Study

Fluidra, a multinational group focused on sustainable water applications, faced a challenge with its inefficient, tailor-made CRM. The system was difficult for salespeople to use, provided little valuable data, and offered no visibility into team activity or portfolio coverage. This prompted them to seek a new solution from ForceManager.

By implementing ForceManager's mobile CRM, Fluidra gained visibility and structure for its sales process. The solution provided tools for customer segmentation, activity tracking, and automated reporting. As a result, ForceManager helped Fluidra boost its sales efficiency by increasing portfolio coverage by 68% and significantly reducing unproductive cross-business-unit communication.

Fluidra

Josep Maria Piera

Director of European Operations