Case Study: Eurofred improves sales reporting and visibility with ForceManager

Eurofred - Customer Case Study

Eurofred, a leading distributor of domestic, commercial and industrial HVAC equipment, needed a way to unify and improve its sales management process. In 2014, sales representatives were reporting from the office at the end of each week while also planning visits on paper, which left management with outdated and unstructured information. Eurofred chose ForceManager to bring reporting into a single system with real-time feedback.

ForceManager was easy to integrate with Eurofred’s CRM and other tools, and the whole sales department was using it daily within a week. The platform helped teams in Spain, France and Portugal replace Excel spreadsheets, report more information in less time, and free up time for client follow-up and prospecting. Eurofred also noted a significant increase in sales results and better visibility into report quality and quantity.

Eurofred

Santiago Perera

Director of Business Development