Case Study: Bimbo achieves better point-of-sale control with ForceManager

Bimbo - Customer Case Study

Bimbo Iberia, a large food and beverage company in Spain, faced a significant challenge adapting its traditional direct sales model to the new automated ordering platforms used by major supermarket chains. This shift led to a loss of control at the point of sale and an immediate drop in sales. To regain this control and manage its huge sales force covering 60,000 points of sale, the company turned to ForceManager.

ForceManager provided a mobile solution that replaced cumbersome, error-prone paper processes. The tool's simplicity, speed, and ease of use allowed Bimbo's team to record information instantly and efficiently from the field. As a result, all sales activities became quantifiable and manageable, ensuring work was completed effectively and providing immediate access to critical information.

Bimbo

Andrés Trujillo

Sales Director