Case Study: Bare Metal Standard increases sales by 19% with ForceManager

Bare Metal Standard - Customer Case Study

Bare Metal Standard, a heating, ventilation and air conditioning company with franchisees across more than 8 states in the United States, needed a better way to support field sales and track every touchpoint with potential clients. The company found that emails and cold calls were not as effective as getting a sales rep in front of a prospect, but its earlier CRM, InfusionSoft, lacked the mobile capabilities and franchisee adoption it needed.

Bare Metal Standard tested several CRM options before choosing ForceManager for its flexibility, customization, mapping, and mobile capabilities. With ForceManager, the company gained better visibility into field sales activity, improved the quoting process, and increased sales by 19% across its territories.

Bare Metal Standard

James Taylor

Sales and Marketing Manager