Case Study: Perrys Motor Group achieves 559 sales with Force24

How Perrys Motor Sales embraced digital-first strategy via our platform

Perrys Motor Sales, an award-winning national dealer group, needed a more efficient way to drive customer engagement and conversions as its marketing team struggled with outdated, manual systems and limited insight. After relying on expensive events-based campaigns that could cost more than £100K, the pandemic forced the company to rethink its approach and move toward digital-first communications using Force24’s platform.

Force24 helped Perrys implement automated email, SMS, web tracking, and lead scoring to deliver personalised, timely campaigns and better segment its audience. The result was 559 sales generated from a £5,000 budget, improved data segmentation, real-time insight into customer interests, streamlined conversion processes, and a stronger ROI for loyalty events, all while reducing reliance on costly physical events.

Perrys Motor Group