Case Study: Gulliver’s World achieves faster, more personalised marketing with Force24

How Gulliver’s World makes memorable moments with Force24’s personalised marketing automation

Gulliver’s World, a theme park resort company, was struggling with an outdated email service provider, disconnected technology, limited data insights, and non-mobile-friendly communications for its database of 183,000+ subscribers. As a result, it was missing opportunities to deliver personalised, milestone-based marketing across its customer base. Force24’s personalised marketing automation platform was brought in to help solve these challenges.

With Force24’s email journey builder, integration capabilities, and reporting tools, Gulliver’s World streamlined its multichannel marketing and re-engaged previous visitors through tailored nurture sequences. The team reduced email sequence setup time from three hours to just fifteen minutes, a 90.6% drop in execution time, while also improving data quality, personalisation, campaign performance, and actionable reporting across its websites.

Gulliver’s World