Case Study: Carlisle Brass boosts engagement and streamlines lead nurturing with Force24

How Carlisle Brass surged ahead with a revolutionary lead nurturing strategy

Carlisle Brass, a UK manufacturer and distributor of premium door hardware, was struggling with communication overload and manual lead nurturing across a diverse customer base. With Area Sales Managers stretched thin by more than 100 customers each, they needed a better way to manage personalised outreach and keep leads engaged. Carlisle Brass turned to Force24 and its marketing automation platform to streamline campaign creation, management, and automation.

Using Force24, Carlisle Brass segmented its audience, automated tailored email journeys, and added personalised ASM check-ins, interactive content, and retargeting for less-engaged contacts. The result was a significant increase in opens, clicks, and overall engagement, along with improved deliverability performance, stronger customer feedback, and reduced manual outreach. Force24 helped Carlisle Brass create a more professional, scalable nurture strategy that supported business growth and a competitive edge.

Carlisle Brass