Case Study: Trademax Achieves Scalable Multi-Brand E-Commerce Growth with Forbytes

Trademax boosts sales with Forbytes’ custom webshop development

Trademax, a home furnishing company operating under the parent company HFN, faced challenges in expanding its online presence and reaching a broader audience. Their goals included developing multiple custom webshops that were optimized for scalability and equipped with features to drive user engagement and sales. They partnered with the vendor Forbytes for a custom webshop development solution to overcome the limitations of platform-based development, such as restricted customization and poor SEO capabilities.

Forbytes developed four custom webshops for Trademax and other HFN brands, incorporating advanced features like AR visualization, stock alerts, and integrated marketing tools. The solution led to a significant increase in revenue, with HFN's webshops earning $159 million yearly. The project also resulted in a 12% reduction in abandoned carts and successfully attracted more repeat customers. Forbytes delivered a scalable, high-performing e-commerce solution that provided full control and a unique shopping experience.

Trademax