Case Study: The Speech House Hotel boosts revenue with For-Sight CRM and Rezcontrol PMS integration

The Speech House Hotel lifts revenue 10% with For-Sight

The Speech House Hotel, a 35-bedroom hotel in the Forest of Dean, needed to better understand its diverse guest segments to improve its marketing outreach. Their challenge was moving beyond generic emails to create targeted, personalized campaigns based on guest behavior and spending patterns. To achieve this, they partnered with For-Sight for a hospitality-focused CRM integration with their existing Rezcontrol PMS.

For-Sight implemented a solution that began with cleaning the hotel's database for GDPR compliance and adapting the check-in process to capture opt-in permissions. The vendor then set up automated, segmented email campaigns. The results were significant, with the first campaign generating a 10% rise in revenue and achieving a 53% open rate and a 16% click-to-open rate, both well above industry averages.

The Speech House Hotel