Case Study: Bridgewood Manor Hotel & Spa achieves 52% more direct bookings with For-Sight

Bridgewood Manor boosts direct bookings by 52% with For-Sight

The customer, Bridgewood Manor Hotel & Spa, was looking to increase its direct bookings and reduce reliance on online travel agencies. They partnered with the vendor For-Sight and utilized its Guest Engagement service to better leverage their guest data for targeted marketing campaigns.

For-Sight implemented a solution that centralized the hotel's data, allowing for precise audience segmentation. This enabled a multi-channel campaign targeting previous guests likely to be interested in spa packages. As a result, Bridgewood Manor saw a 52% increase in direct bookings month-over-month and an 84% increase during the campaign launch week, alongside a 38% increase in average daily rate, significantly boosting direct revenue for For-Sight's customer.

Bridgewood Manor Hotel & Spa