Case Study: Galgorm Spa & Golf Resort achieves personalised, data‑driven guest engagement with For‑Sight

An effective partnership to deliver on guest communication strategy

Galgorm Spa & Golf Resort, a multiple award‑winning luxury resort (Global Luxury Spa Hotel of the Year 2018), needed to upgrade its guest communications after changing its PMS and moving on from a seven‑year CRM relationship. Seeking a partner to deliver on its brand promise of “delighting every time” and to better leverage guest data, the resort partnered in 2019 with For-Sight and adopted the For-Sight Guest Engagement Hotel Marketing and CRM solution.

For-Sight delivered a smooth migration and deep PMS integration, providing personalized, automated communications and enhanced guest analytics. With For-Sight’s solution and ongoing support, Galgorm improved campaign targeting, met campaign KPIs, gained clearer insight into guest journeys, strengthened guest relationships and drove more direct sales — maximising the effectiveness of their marketing.

Galgorm Spa & Golf Resort

Victoria Brown

Marketing Manager