Case Study: Cursor achieves 30% more inbound leads with Fooz’s shared WordPress architecture

Cursor boosts inbound leads ~30% with Fooz

Cursor, a Warsaw-based sales outsourcing company and part of the OEX Group, faced the challenge of simultaneously launching three rebranded websites for its distinct brands without the budget to build each from scratch. Their previous CMS was so restrictive that their marketing team had stopped using it entirely, as even minor updates required a developer. They partnered with vendor Fooz to overcome this.

Fooz implemented a shared WordPress architecture with a custom parent theme and reusable Gutenberg blocks. This allowed the two child sites to be built in a fraction of the time. The solution restored full editorial control to the marketing team and unified the fragmented infrastructure. Following the launch, Fooz's work drove an approximately 30% increase in inbound leads for the client without any new paid campaigns.

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