Footprint Digital
25 Case Studies
A Footprint Digital Case Study
Turvec Solutions, a London-based B2B provider of bicycle storage solutions, needed help with online visibility and lead generation as an innovative startup. They partnered with Footprint Digital for a digital marketing solution that included pay-per-click advertising and search engine optimization.
Footprint Digital implemented a broad initial strategy using paid search to build traffic before shifting to more targeted promotions. Their approach included managing various ad types and expanding keyword bidding. The vendor's content team also improved Turvec's website with optimized content and managed two site migrations. As a result, Footprint Digital increased Turvec's SEO rankings from 42 keywords on page one of search results to 101 keywords, with 45 of those in the top three positions, and exceeded the client's lead generation KPIs.