Case Study: Stay in a Pub boosts bookings with Footprint Digital's user testing and CRO insights

Stay in a Pub uses Footprint Digital to uncover 15 user tests and boost bookings

Stay in a Pub, a provider of curated pub accommodation in Britain, sought to identify and address issues causing customer drop-offs during their website's booking process. They partnered with Footprint Digital, which employed its Conversion Rate Optimisation services to analyse the customer journey.

Footprint Digital conducted user testing to uncover pain points, revealing overlooked concerns such as missing information on dietary options and child-friendly stays. The vendor provided actionable, data-driven recommendations to improve the search and booking experience, highlighting the importance of their research-led approach.

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