Case Study: NHS boosts health research register sign-ups with Footprint Digital

NHS cuts cost per registration by £89.34 with Footprint Digital

The NHS sought to increase registrations for its 'Discover' health research register in North West London. They faced the challenge of overcoming public reservations and driving more people to sign up. To address this, they partnered with vendor Footprint Digital for a digital marketing campaign.

Footprint Digital implemented a multi-platform "Become a Hero" campaign to identify the most effective messaging and channels. This strategy successfully reduced the cost per registration by £89.34 down to £13.66. The vendor's campaign was noted as a huge national success for the NHS.

NHS