Case Study: L&G Affordable Homes boosts conversions and organic visibility with Footprint Digital

L&G Affordable Homes boosts conversions by 412% with Footprint Digital

L&G Affordable Homes, a provider of affordable housing across the UK, wanted to establish its new brand as the leading online authority on shared ownership. The challenge was to differentiate from its parent company, Legal and General, gain visibility against major competitors, and educate its audience. To meet this challenge, they partnered with Footprint Digital for search engine optimisation (SEO) services.

Footprint Digital implemented a strategic SEO approach focused on building a framework, foundational landing pages, and authority through content. Their work included keyword optimization, website restructuring, and the creation of informative content and tools like an affordability calculator. As a result, Footprint Digital helped L&G Affordable Homes achieve a 588% increase in organic traffic within six months and a 412% increase in their conversion rate by the third month.

L&G Affordable Homes