Case Study: L&G Affordable Homes achieves major organic growth with Footprint Digital

L&G Affordable Homes boosts conversion rate 412% with Footprint Digital

Footprint Digital partnered with L&G Affordable Homes, a provider of affordable housing, to establish its new brand as the UK's leading online authority on shared ownership. The challenge was to differentiate from its parent company, gain visibility against major competitors, and educate audiences about shared ownership through organic search.

Footprint Digital implemented a comprehensive Search Engine Optimisation strategy involving audience research, keyword optimization, and the creation of location-based and informative content. This approach resulted in a 588% increase in organic traffic within six months and a 412% increase in conversion rates. Footprint Digital's work also led to a 51% rise in contact submission forms, significantly improving the brand's online visibility and user engagement.

L&G Affordable Homes