Case Study: Emmy London boosts organic revenue and bridal search visibility with Footprint Digital

Emmy London boosts bridal footwear organic revenue 102.8% with Footprint Digital

Emmy London, a luxury footwear and accessories brand, faced challenges including a pandemic-driven downturn in the bridal market, increased competition, and technical eCommerce issues with its Google Shopping feed. The company partnered with Footprint Digital for strategic marketing consultancy and eCommerce SEO services to address these problems.

Footprint Digital implemented a solution that included technical SEO troubleshooting to resolve feed issues, strategic recommendations for market expansion into adjacent segments, and an innovative eCommerce teardown analysis. As a result, Emmy London achieved a 102.8% year-on-year revenue increase from organic traffic for its bridal collection and a 41.4% increase in U.S. organic page views for bridal shoes.

Emmy London